The Pricing Of CP Manager… NO Agency Left Behind!

We’ve designed a pricing structure which is flexible and allows us to adjust to the needs of your agency. Some agencies are more concerned with the upfront amount and others are concerned with monthly amount. We are able to adjust our prices to meet your needs.

In summary, the one with the lower upfront amount offers a greater short term savings over the first 2 years and the other with a lower monthly amount offers a greater long term savings from the 3rd year on.

You select the one that best meets the needs of your agency. Let me explain each…

Full Subscription.

The typical subscription (full subscription) is a low upfront amount and a higher monthly fee. What’s attractive to agencies with this pricing model is the low upfront amount and the lower first year cost. Smaller agencies are the most attracted to this pricing model.

Modified Subscription.

Our modified subscription plan flips the amounts. Here the upfront amount is higher and the monthly fee is low. Larger agencies generally choose this option. Here’s why…

Comparing The Two Pricing Models.

So you can make the best decision for your agency ( Mr. C will always have his consultant hat on), we’re going to share with you the differences between these pricing models.

The full subscription plan will always be less in the first year.

By the 3rd year the maxed out modified subscription will be less. The maxed out modified subscription is where we max out the upfront amount so the monthly amount is the lowest. As the months pass the spread between the maxed out modified subscription and the full subscription plan continues to become even larger with the maxed out modified subscription plan providing you with the greatest savings.

The point is, the monthly fee is what establishes the main cost of an agency management system industry wide, and this is why this industry has gone to a full subscription model because the vendor makes more money long term. This is why we educate our clients (we’re on your side), and why we are so focused on doing what we can to keep our monthly fees as low as possible. 

You do what makes the most sense for your agency. At this point you now understand the difference between the two options. At least we give you a choice!

We feel it’s important to be flexible and to provide our clients with options.

Discuss what’s most important to you with your Account Manager who will provide a personalized price for you.

As I shared above, pretty consistently, when talking to smaller agencies on TAM/Epic or AfW/360, they profess to only be using between 15-20% of the system, and then complain about having to pay for features they don’t even use.

Let me ask you a question. Would you prefer to have support fees increased as new features are added which you may never use or would you prefer to keep support fees lower and only purchase the new features if you want them?

Over 83% of agencies would choose to keep support fees low and only purchase features as needed.

This is what our approach is!

When we create new features that would increase the purchase price and/or support fees, we’ll make them a module our users can purchase. This way, if you want it you can purchase it. If you don’t need it or want it, then you don’t purchase it. It’s as simple as that!

Now, I already know other vendors are going to say we’re nickel and diming our clients to try and make our “client focused approach” look bad. With over 83% of agencies preferring to purchase new features if they want them to keep support fees lower versus having support fee increases and having a bunch of features in the system they don’t use, our approach makes the most sense.

If, however, our users would prefer to go to the other method and vote to have us change our approach here, we will. Just be clear that if we do it the other way, there will be a lot of users overpaying for support due to paying for features they don’t use.

And I won’t kid you any, it would unquestionably be better for the company if we just gave everyone the new features and increased the support fees since we’d make more money per client per month.

However, after working with agencies as long the President has, he insist upon always looking at our decisions from the eyes of the agency and asking if it’s fair to them.

We don’t think Mr. Chesnut will ever take his consultants hat off, which is very good for our agency clients. It’s important to Mr. Chesnut to always be fair to our clients, and not take the position like other vendors have that clients will just accept whatever we do believing they won’t move to another system. Yes, they will, if you make them mad enough!

So take a look at what Mr. Chesnut is doing in this next topic ….

Vendors are notorious for offering prospective agencies a discount on an add-on module if they purchase by the end of the month, but they won’t offer existing clients the same pricing for the add-on. This has never made sense to Mr. Chesnut if the clients are truly the vendors highest priority.

We’re going to do what we feel is the right thing to do because our clients really are our highest priority and offer add-on’s for the same discount price we offer them to prospects.

Here’s how this will work… There will be months when we will offer an incentive to prospects to purchase the system. These will generally be in the form of a discount on add-on’s. There is no room for discounts on the base system and additional users which are already priced as low as we can go which is why it would be an add-on module or service.

On the months we offer prospective agencies a discount on an add-on like PL downloading, we’ll send out an email to all of our users informing them of this to give them the same opportunity to purchase the add-on module for the same price a prospect can purchase it for. We are also posting the discounts for the month in the Client Only portal of our system for our clients to see.

To us, this is very fair and the way it should be since our clients are our highest priority.

In addition, when we introduce a new add-on module, for the first two weeks we will offer all clients an introductory price for it.

Be very clear that our clients truly are our highest priority. There should be question about this based upon all of the things we’re doing to take care of our clients and not take advantage of them just because they are a client.

There are a number of systems that require the agency to purchase 3rd party programs like MS Word for letter writing or MS Outlook for emailing or expensive faxing systems in order to fax out of the system. All of these things increase the overall cost of the system to the agency. But this isn’t the only problem with this approach, as I share below.

We took a different posture … we’re building everything into the system.

The letter writer in our systems is built into the system, emailing is built into the system, and faxing is built into the system. This accomplishes a couple of very important objectives our users should really appreciate:

First, it keeps costs down. When you purchase the CP Manager you are not going to be required to also purchase other 3rd party programs in order to fully use the system.

Second, when you’re using a tablet or smart phone to access the system, there are no limitations of what you can do in the system. Plus, there’s no need to download other software programs which a tablet or smartphone may not even be able to install.

Finally, because they’re built into the system it allows us to more thoroughly integrate them into the system creating a far better integration. When you integrate with a 3rd party program, the limit of integration is based upon the API they provide to you. When it’s fully integrated into the system, the sky’s the limit.

CP Manager Is Priced Less Than 70% Of The Systems On the Market.

Excitedly, CP Manager is less than 70% of the systems on the market, and even higher if you factor in the cost to host the other systems to run the systems from the internet.

This also means there are roughly about 30% of the system who are less money than CP Manager. However, we’ll easily more than make up the difference by…

• How single-entry CP Manager is saving you from being frustrated and wasting your time by re-entering data already in the system. And,
• How we’ll save you time and money in learning CP Manager because of how easy to use CP Manager is (this is just one of many benefits to having an easy to use system). And,
• How we’ll save you time when doing your work because of having less windows and less mouse clicks to do your work. And,
• How the My Activities Dashboard puts work in progress and key policy issues your staff need to stay on top of all on one page which will save you a tremendous amount of time and save you from jumping throughout the system to find what you need. It also helps to better protect your agency from E&O exposures. And,
• If you do Commercial Lines you will be thanking us for designing a Commercial Lines powerhouse that’ll make managing your commercial lines clients and their policies so much easier and more efficiently (that, or you’ll be constantly frustrated if you select a system lower priced than CP Manager and have to deal with commercial lines in those systems). And,
• By not having to purchase MS Word or Outlook for each user since we built the correspondence into CP Manager. Plus, by CP Manager being hosted online we’re saving you a lot of money in networking costs and maintenance.

By the time you factor in all of the above, a system with a lower purchase price than CP Manager could easily be more expensive to the agency in increased expenses year after year. The purchase price of a system is just one part to establishing the real annual cost to a system.

To learn more about this and to see how CP Manager keeps your other costs associated to a management system low read the informational piece, “The Big Savings When Using CP Manager“.

Another great informational piece every agency should know is “The Cross-Roads To An Agency“.

Summary

When you combine all of the five things above together it adds up to a huge savings to our clients, and gives our users options on how they purchase our systems.

Over the years we’ve watched what a lot of vendors have done in the area of price and talked to a lot of agency about what they like and don’t like about the different pricing structures and approaches.

In addition, we don’t believe you’ll ever be able to take the “consultant” out of Mr. Chesnut who, as a consultant, was always looking out for the agency. He still does today. Just spend an afternoon in a company meeting and listen to him and you’ll see what I mean, or re-read this page to see all of the things he’s putting in place to better serve our clients. This is why one of our core objectives is…

“To provide world class automation to massively increase our users productivity by helping them to be far more efficient, then pricing it so any agency, regardless to size, can afford to own and benefit from a highly productive management system.”